Many business owners are scared to talk about pricing on their website. They fear that people will think a product or service is too expensive, or their competitors will now know that they charge. The reality is, however, that the competition already has a rough idea of what you charge. At Presto Website Design, I understand that we are not a good fit for everyone, nor do we take on everyone as a client. In this article I am going to break down how much a website design costs in 2020. My goal is to be as honest and transparent as possible so that you can make an informed buying decision on whether or not you want to make an investment in your business with us.
One Size Does Not Fit All
There are many different types of websites. We do not have a "one size fits all" package here at Presto Website Design. We try our best to give our clients the solution that they need that can work for them. I can go over rough ideas of what different types of websites are the most common that we end up building for our customers, along with what the pricing usually ends up being for these different types of websites. Keep in mind that prices vary depending on what features and options you want for your website.
In my experience running a website design agency I have found that there are two different types of websites we often build. What website we end up going with matches what the needs of our client are. These are what I call Basic Websites and Ecommerce Websites.
Basic Websites are essentially three to five page websites that are the best solution for most small businesses here in Buffalo. These websites often include a Home, About, Our Services, Blog, and Contact pages. That is all that most businesses need. This works for 90% of people.
The pages are as follows. The home page showcases elements from different pages of your website and gives the visitor an overall idea of how you operate and what you do. The About page goes more in depth into who you are and your story. The Services page (you guessed it) lists the products or services you offer along with pricing if you opt to have costs visible on your website. The Blog page is where any events you do in the community or questions you commonly get asked by customers gets published. And finally, the self explanatory Contact page. This is where you ideally want your visitors to end up. This is the page where they will submit a form and become a lead or pick up their phone and give you a call.
Ecommerce Websites are websites built for businesses that want to sell products or services online through their website. If your business revolves around manufacturing a product that people buy online, most likely this is the best option for you. Many businesses need to be able to take online orders, and having their own website to do so lowers fees and gives many business owners more control over their online sales process. While platforms like eBay, Amazon, and Shopify can be easy to setup, you can get eaten away in fees and you have relatively little to no control over your business. eBay changes a policy? Too bad, that is their decision to make. Amazon raises their fees or bans your product category? Well, you're out of luck.
That is why many business owners ultimately end up deciding to go the route of owning their own eCommerce website. WordPress eCommerce websites also have more SEO power along with more support for extended functionality through the use of plugins.
Basic Websites typically runs around $600. Ecommerce Websites typically runs at around $1,000 to $1,500.
Hours of design and development have to go into the creation of a website.
At Presto Website Design we have a unique process most website design agencies do not have. We look at the best performing websites in our client's industry in search engines like Google and reverse engineer why they are performing as well as they are. along with revisions as requested by the customer. These are websites that bring in thousands of visitors every single month and are operated by successful business owners.
We believe getting a website designed by a professional is an important investment into your business, and we don't take that lightly at all. Our goal is to build you a website that doesn't just look good, but performs well too.
Aside from our unique process, websites take a lot of work and technical expertise to build. Think of website design like building a house. After we do our research into some of the best performing websites in your industry, the next step is to figure out how we want to incorporate the elements of design into the website we are going to build for you. We need to sketch up what the website structure is going to be, and what pages your business needs on your website.
Ecommerce Websites have a ton of functionality and data entry has to be done for each product that gets added to the website. Payment gateways need to be integrated into your website platform to be able to take payments online as well. Our goal here is to create a website with a high conversion rate. We want to tweak every element to increase the amount of orders you get when visitors lands onto your website. That takes a ton of time and effort.
At the end of the day, we understand we are not a good fit for everyone. We even turn some clients away if we feel our interests are not aligned. We want to work with clients that understand the importance of having a website done right, and who will listen to our expert opinion. Clients who think they know all the answers but that are not ranking on Google do not infact know all the answers. We cannot be working with clients that give us pushback and do not listen to what we have to say.
We are not the cheapest option, nor will we ever opt for that type of business philosophy. Our job is to ultimately build a stunning website that gets the job done. and there is tons of experience and time we have poured into perfecting our process over the years.