Having A Responsive Website Design Is Best Practice
We implement various custom differences depending on the device type. For example, a big menu at the top on a computer must be condensed for mobile view on smaller devices like smartphones. We use the industry standard of hamburger menus for mobile devices.
A hamburger menu (for those who don’t know) is a menu that drops down by tapping on an icon with three lines on it. You will see this on a ton of websites, and users are beginning to recognize it as “the menu icon” on smartphones by default. Customers know to tap the icon to see a list of your services on your site menu. People also know to tap this icon to get to your blog.
Images, text, menus, your logo, graphic media, and various other things/website content and elements on responsive websites automatically resize depending on the user’s device, screen size, and selected screen resolution. This is done using CSS and coding behind the scenes of your website. WordPress makes this especially easy to do.
Pay attention to how large websites like Facebook and YouTube are responsive next time you go to browse one of them on your smartphone or computer. Notice the difference in webpage size on different devices. Sites like Facebook will automatically resize depending on what device you are on.
Show Your Customers You Are The Company For Them
You want your website to be fresh, modern, high quality, working, and to follow the latest website design trends. This is vital when you are building a brand. Users should be able to identify that you are “in with the times” by glancing at your website. So many companies look like they time travelled straight out of the 90s by the way their websites look! That leads the customer to think their products and services are also out of the 90s. Make sure to hire website designers that understand the latest design trends.
Show your customers not only that you are super professional, but you understand them and are here to make their life easy by having a responsive, better mobile optimized website that is easy to navigate. Users shouldn’t have to grab both of their fingers and try to zoom in on small elements just to be able to navigate the services, about us, or blog pages on your website (that’s a lot of work!)
Make Your Life Easy – You Already Have Enough To Do
The average website that is responsive is easier to maintain as well. Most businesses don’t have a lot of time to spend updating their website. Proper responsive design that is set up the right way in the backend of your website automatically adjusts images, text, graphic media, your logo, the content you create, post, or upload, etc. to show up highly optimized for every device that customers use to view it.
This makes your life so much easier as a business owner and sets you apart from your competitors in the eyes of your customer. If you have the best website in Buffalo, it truly speaks to your reputation and competence as a company.
You want to appear as relevant and amazing as possible to the customer in Buffalo NY on all digital platforms and mediums. Your digital presence should speak to the reputation of your brand and services. That is proper marketing in modern times. You should also make sure you are capturing customer reviews on both Google My Business and on your website. Reviews are great social proof that make your potential customers feel more comfortable purchasing from you.
When they type in the service or product they are looking for, you need to show up for not just that search query, but as many of your products or services as possible. Your potential customer should feel the urge to contact your business before the competition. Your logo and branding should also show up in all possible places online.
Google should see that you are the better choice versus all the other businesses trying to quickly rank high for that specific keyword. (That is working SEO.) You also want people to like your website. If users like your website, there is a higher percent chance that they may bookmark your site and return to it at a later date. This is called remarketing, or more specifically lead recovery.
You also save a lot of money by having a custom responsive/mobile optimized website as well. You don’t have to invest in a seperate website design for mobile devices (which is what people used to do before responsive website design became a real thing.) Good responsive design/development works across all pages of your website – even your blog!
Mobile responsive/highly optimized website design/development also allows for easy analytics and tracking of customer data and user behavior on your website across all devices. Analytics and data are huge in marketing, and you want to make sure you have a good grasp on exactly who your customers are. Understanding your customers can lead to huge revenue increases for your company. With that being said, you don’t want to waste time trying to play a guessing game with what demographics are actually your customers versus pointless leads. In business, time is money and proper time management is key.
Google actually has a free tool you can use to check if your current website is mobile optimized. Head on over to Google’s Mobile Friendly Test tool and plug your website URL in to see if you pass the test. If not, you may want to consider getting a redesign done for your website.
To see our website design & development process, and how we work with our clients and their hosting, check out our general website design page to learn more. We take every project we work on seriously.
For website hosting we recommend GoDaddy and HostGator. They are affordable and have some of the best uptime in the industry. Your data is never lost with them and even if you delete something, their staff utilizes recovery mediums to ensure your data is safe. They also both offer award-winning support for their customers. This is support you can speak to over the phone or through live chat.
Ready To Get Started With A Responsive Website?
Contact Presto Website Design today to see how we can help improve or build your website for your business here in Buffalo NY. We offer affordable pricing and fast turn around time. Our online content creation solutions and creative process is the best of the best. We work hard to make sure we are proud of every project we partake in. To see websites we have designed check out our portfolio page. We have a well established portfolio of beautiful websites.
We also provide and offer additional services/solutions as well such as digital marketing, search engine optimization (SEO), Pay Per Click (PPC) management, social media management, WordPress website design, eCommerce website design/development, and more.