Our eCommerce Website Design Process In Buffalo NY
One of the first things we do is research and model some of the biggest players in your industry to see what they are doing with their website. If these people are making big money, they have to be doing something right. We then build your website with the same layout, navigation, colors, blog posts, and search engine optimization campaigns the big guys use to ensure your website does well with customers and ranks great on search engines like Google.
1. Research & Analysis Phase
During this phase of the website design and development process we will take a look at the biggest websites in your niche online that are eCommerce sites. We look at companies not just in Buffalo, but the biggest players in your industry across the nation. Typically we will study and analyze companies in large cities like NY. In business it is vital you model those who are successful. We note down every aspect of their website as well as take a look at how much traffic they are getting every month. We also spy on their search engine optimization (SEO) efforts to see what they are doing for building backlinks and maintaining position 1 in Google. If they are utilizing any other digital marketing services to drive traffic to their websites, we can identify and document that as well to use for our strategy and website.
2. Website Building
This is when we begin the development process of building your website! We go off of the information we found when we researched your competitors or well-known websites, and build you the most stunning website we can with maximum functionality. We will build out each page on your website and set up your store navigation.
We may need bits and pieces of information from you during these phase such as the contact information for the contact page, for example. We will also need your logo and any branding you already have for your business. We also add content to your website and create a Blog page. We may also need information from you for text on certain pages. If you are running any marketing campaigns with discounts or coupon codes, we can add those to your website. We will also need to implement links to your social media pages on your website as well.
3. Revisions & Tweaks Phase
This is the longest part of the website design process. We will need to stay in constant contact to make sure the website is 100% up to snuff. During this phase we will change and add things to make the website even better for your online visitors with your feedback. Maybe there are features or functionality you initially forgot to tell us about, or maybe you decided you wanted certain additional elements on your website. We implement all of that during this part of the design process. We also add your product categories and products themselves during this phase.
We also adjust content, text, and other media on your website during this part of the development process to make sure everything is represented properly and accurately on your site. We tweak elements of your website to work well on mobile devices (in other words your website is responsive.) If you have questions your customers commonly ask, it may be worthwhile to publish a blog post on that topic answering those questions during this part of the design process. Then you can simply tell customers to check out your article on the specific topic.
You want visitors who are shopping to stay on your site and have easy access to other products. Your site should have a friendly feel to it and should also be easy to navigate. We implement upsells and downsells during the revisions stage as well depending on what products you often sell as groups or collections. You want to maximize your dollar per lead or individual customer shopping on your website by having them fill their cart.
We can add any testimonials or reviews you have as a way to showcase to your customers you have a pre-existing, positive reputation. You want to show off your reputation reviews, testimonials, etc. on your website as it builds confidence for your potential customers and they will feel more comfortable to make a purchase.
Often times clients want specific custom elements added to the cart and checkout pages on their website. We have had clients request custom fields be added to the checkout sequence, which we can certainly do for you. Simply let us know what you want and we will implement it onto your website. We have had many requests from a custom banner graphic to a veteran ID card field in checkout. Feel free to brainstorm and let us know what specific ideas you would like us to implement on your website.
If you are running a paid advertising campaign or use a social media management service we need to know so we can optimize your website accordingly. The same thing with Search Engine Optimization (SEO). If you are going to use our SEO campaign service we need to plan ahead to make sure your website is set up for success.
4. Website Finalization & Transfer To Hosting
This is the final phase of the process! During this phase we sign off on the project, take the final remaining percentage of payment, and we migrate the website from our servers to your hosting company. After this, your website will be live! We suggest getting feedback from several different users on your brand new website. We then discuss additional services that may be beneficial for your business or needs.
Some clients will choose to sign up for a monthly SEO campaign/service to rank their new website in Google locally in Buffalo or across the country. Customers and users shopping online often find websites to purchase what they are looking for using Google after all. We also offer other solutions and services such as social media management as a service, as well as digital marketing, and Pay Per Click (PPC) campaign management as well. We also make sure your website is mobile optimized (also known as responsive) before taking it live.