eCommerce Website Design In Buffalo NY

One of the many types of website design we offer at our agency is eCommerce website design. eCommerce website design is great for businesses who are trying to sell products online. eCommerce is one of the easiest ways to sell your products to customers all over the nation or the world. Running an eCommerce business is one of the quickest ways to make money online.

While you can list your products on sites like Amazon or eBay, you are ultimately losing profit and control. Both Amazon and eBay have various fees, restrictions, etc. that can really be a pain in the long run. By having your own eCommerce website you have 100% control over your business. You don’t have to worry about trying to compete with other sellers – customers only see your stuff on your website!

We utilize both WooCommerce, Shopify, and Magento as platforms to build eCommerce websites. Most of our eCommerce websites we built for clients utilize WooCommerce and WordPress. WooCommerce gives you much more control than Shopify and Magento, and you don’t have monthly expenses attached to WooCommerce besides your monthly website hosting fee, unlike Shopify which costs far more. WordPress is a fantastic CMS system that makes it easy to optimize your entire website for mobile devices.

If you would like to see examples of eCommerce websites we have built here at the Presto Website Design agency, check out our portfolio page. We utilize some of the best industry practices to build sites that work, are functional, powerful, and search engine optimized to make it easy to get the traffic you need to your website.

Our eCommerce Website Design Process In Buffalo NY

One of the first things we do is research and model some of the biggest players in your industry to see what they are doing with their website. If these people are making big money, they have to be doing something right. We then build your website with the same layout, navigation, colors, blog posts, and search engine optimization campaigns the big guys use to ensure your website does well with customers and ranks great on search engines like Google.

1. Research & Analysis Phase

During this phase of the website design and development process we will take a look at the biggest websites in your niche online that are eCommerce sites. We look at companies not just in Buffalo, but the biggest players in your industry across the nation. Typically we will study and analyze companies in large cities like NY. In business it is vital you model those who are successful. We note down every aspect of their website as well as take a look at how much traffic they are getting every month. We also spy on their search engine optimization (SEO) efforts to see what they are doing for building backlinks and maintaining position 1 in Google. If they are utilizing any other digital marketing services to drive traffic to their websites, we can identify and document that as well to use for our strategy and website.

2. Website Building

This is when we begin the development process of building your website! We go off of the information we found when we researched your competitors or well-known websites, and build you the most stunning website we can with maximum functionality. We will build out each page on your website and set up your store navigation. 

We may need bits and pieces of information from you during these phase such as the contact information for the contact page, for example. We will also need your logo and any branding you already have for your business. We also add content to your website and create a Blog page. We may also need information from you for text on certain pages. If you are running any marketing campaigns with discounts or coupon codes, we can add those to your website. We will also need to implement links to your social media pages on your website as well.

3. Revisions & Tweaks Phase

This is the longest part of the website design process. We will need to stay in constant contact to make sure the website is 100% up to snuff. During this phase we will change and add things to make the website even better for your online visitors with your feedback. Maybe there are features or functionality you initially forgot to tell us about, or maybe you decided you wanted certain additional elements on your website. We implement all of that during this part of the design process. We also add your product categories and products themselves during this phase.

We also adjust content, text, and other media on your website during this part of the development process to make sure everything is represented properly and accurately on your site. We tweak elements of your website to work well on mobile devices (in other words your website is responsive.) If you have questions your customers commonly ask, it may be worthwhile to publish a blog post on that topic answering those questions during this part of the design process. Then you can simply tell customers to check out your article on the specific topic.

You want visitors who are shopping to stay on your site and have easy access to other products. Your site should have a friendly feel to it and should also be easy to navigate. We implement upsells and downsells during the revisions stage as well depending on what products you often sell as groups or collections. You want to maximize your dollar per lead or individual customer shopping on your website by having them fill their cart.

We can add any testimonials or reviews you have as a way to showcase to your customers you have a pre-existing, positive reputation. You want to show off your reputation reviews, testimonials, etc. on your website as it builds confidence for your potential customers and they will feel more comfortable to make a purchase.

Often times clients want specific custom elements added to the cart and checkout pages on their website. We have had clients request custom fields be added to the checkout sequence, which we can certainly do for you. Simply let us know what you want and we will implement it onto your website. We have had many requests from a custom banner graphic to a veteran ID card field in checkout. Feel free to brainstorm and let us know what specific ideas you would like us to implement on your website. 

If you are running a paid advertising campaign or use a social media management service we need to know so we can optimize your website accordingly. The same thing with Search Engine Optimization (SEO). If you are going to use our SEO campaign service we need to plan ahead to make sure your website is set up for success.

4. Website Finalization & Transfer To Hosting

This is the final phase of the process! During this phase we sign off on the project, take the final remaining percentage of payment, and we migrate the website from our servers to your hosting company. After this, your website will be live! We suggest getting feedback from several different users on your brand new website. We then discuss additional services that may be beneficial for your business or needs. 

Some clients will choose to sign up for a monthly SEO campaign/service to rank their new website in Google locally in Buffalo or across the country. Customers and users shopping online often find websites to purchase what they are looking for using Google after all. We also offer other solutions and services such as social media management as a service, as well as digital marketing, and Pay Per Click (PPC) campaign management as well. We also make sure your website is mobile optimized (also known as responsive) before taking it live.

Frequently Asked Questions

These are some of the most common questions we asked by customers about eCommerce websites.

1. What if I want to add additional products to my website?

We have optional additional services after we finish the development process where we teach our clients or their team members how to add products themselves in the backend of their website. We make it easy to do so through click and drag functionality. If you do not have the time or do not want to do it yourself, we do offer additional edits for a small fee per edit. 

This also applies to adding other content, blog posts, text, graphic media, etc. to your website as well. We need to make sure we optimize all content we produce so it is friendly on mobile devices and smartphones. (This is called responsive design.) Talk to us if you would like to have us add products for you. Each additional product must also be SEO optimized to show up in search engines.

2. Is there a limit to the number of products I can add to my website?

No, there is not a limit to the number of products you can have in your store. However, eventually you would reach storage limitations with your hosting provider obviously. If that is the case, we recommend upgrading plans with whoever your host is. You also don’t want your website running slow for your users because of too many product images trying to load on a page, which upgrading your hosting plan can also fix. More products can actually be a good thing for SEO because each product serves as its own type of page on your website. More products equals more exposure in search engines like Google.

3. How much do you charge for eCommerce website design?

eCommerce websites are by far the most work and require the most functionality as well as SEO optimization. We charge anywhere between $1,000 and $2,000 for eCommerce websites, depending on what your needs are and how much functionality you need for your site. If you are someone that needs more content or products it can take more time and thus cost more for your website.

We charge less than the average market rate for eCommerce websites  which is around $3,000. We try to stay affordable as a service provider while also making sure we get paid enough for the work that we do for our customers. We also try to aim to provide the best possible solutions and services to our clients. We still have to pay the bills and keep the lights on!

4. How do I get paid when a customer purchases a product?

We can integrate almost all major payment gateways with your eCommerce website. Most services like PayPal connect to your bank and pay you with direct deposit. You would have to check with the payment gateway you plan on using to see when they deposit and what their guidelines are with withdrawals.

5. How will I know when I’ve received an order?

There are multiple ways. The default option is that you will receive an automatic email from your website with details of the order such as customer information, what was ordered, etc. You can also log in to the backend of your website and view order information as well. Easy order management is one of the best features of WooCommerce. Your website does automatically send an invoice email to the customer as well. Your logo and all other information you desire will be in the emails they receive to ensure the customer gets a professional experience when purchasing from your website.

6. Can you make it so my team members or staff can log in to do edits?

Yes we can! We can create as many user accounts as you need for the backend of your website to make edits a breeze. Let us know if you need additional team member accounts and we can hook you up.

Ready To Get Started?

Contact us today via email or phone to get started with your own eCommerce website in Buffalo NY. We can give you a free consultation and sit down with you to discuss your project. We need to know what your needs are before we can offer you a quote. Some people need more in a website than others. We also offer other solutions such as search engine optimization, digital marketing, social media management, and other forms of website design.