Our Search Engine Optimization Process In Buffalo
Our SEO process is based on years and years of experience and proven digital rankings for our previous clients. We approach Search Engine Optimization “out of the box”, meaning we have a unique approach that your competitors don’t (unfortunately for them!) Only our clients have access to our superior SEO process as it is unique to just us. Our strategy is full of our top secret tricks and techniques we have mastered over the years to get your business maximum visibility online both in search engines and on listings. This is one of the reasons why our SEO is some of the most masterful out of any other agency you will find. We may create media for your business depending on what your needs are to get ranked in Google.
1. Industry Ranking Reconnaissance
This is where the research begins. We look at the businesses ranking number one in some of the most competitive industries imaginable in large cities (for example New York) where there is more competition. We analyze these sites that are ranking first in the search results to see what is the common factor amongst the majority of them. We also take into account any competitors that are ranking first in the same local area as you (although the companies in larger cities like New York have more hardcore competition so their outranking forumla is more powerful and valuable to us.) Your competitors if you are in Buffalo NY do some of the same things these big companies in huge cities use.
We also pay attention to what keywords these sites and pages are using, as well as the keyword density (the number of times they use the keywords and where) is on their websites. We also pay attention to any design similarities between the different websites. Even though our main focus is SEO, we do look at their other marketing channels as well to definitively determine if their other channels are affecting their SEO. If they are, we help you implement those as well. Our ultimate goal is to utilize the internet and companies like Google to get you found. We want new customers to be able to contact you easily and your phone to start ringing!
Occasionally we will look at their social media presence and postings, but 99% of the time that is not necessary.
2. Planning Stage
The whole team here at Presto Website Design then sits down and formulate the ultimate expert SEO strategy to get your business ranked. 9 times out of 10 we don’t even need to do everything those sites are doing, just some of the right stuff to get you ahead of your competitors. That’s the great thing (especially if your competitors have done little to no proper SEO for their website and listings.) Your competition won’t see what hit them from a mile away! One of the biggest mistakes we have seen local competitors of our clients make is that they underestimate the value of SEO! They either don’t invest in SEO at all, or they just undervalue the importance of ranking in Google which easily and automatically allows you to outrank them.
3. Execution Stage
We begin implementing the same strategies the companies ranking #1 on Google for your specified keywords are using for your company. We will optimize your website with on-page optimization, following the same site structure the best players in the industry have. We will make sure your site is like gold to Google. We then proceed to work on off-page optimization for your website, doing things like link building and outreach campaigns to get you the maximum exposure possible.
We also make sure your website has a blog page (this is crucial to rankings in Google nowadays) and produce high quality content for your business or brand. Not only will this get you more engagement with your customers, but having a blog also tells Google you are an authority in your industry if you are constantly posting articles about topics related to what you do. You need to show your customers you know what you are talking about, that you aren’t full of it. Show them you are the authority in your perspective industry or field. Your customers need to be able to get in contact with and understand your message; they need to see you are the better choice for them.
We utilize some of the best tools in the SEO field to push your rankings up as high as possible in the shortest amount of time. We use tools you may have heard of like Yoast SEO plugin, Moz, AHrefs, Majestic, KWFinder, and more.
We will also produce high quality and visually stunning media for your company on your blog and website. Google likes seeing high quality images on websites. We build out all sorts of elements across a ton of digital platforms to get the search engines to start really liking you and your website. You really want to aim for max visibility across as many different websites as possible.
Reviews are a huge part of local SEO as well. We will make sure to provide you with some of the best resources to get customers to easily and automatically leave you constant reviews on your business pages and listings. Reputation is important and customers research businesses before they call.
This is where your marketing will really start to take off! By the end of the first or second month, you should start seeing an increase in inflow of customers to your business.
4. Assessment Stage
At this stage we take a step back and assess how our SEO and marketing services have performed. We will look at Google Search Console and Google Analytics to measure your ranking position, impressions, and clicks from before we started up to this point. We really focus, take a deep breath, and dig deep into the data at this point. We make sure our efforts are getting you the results you and we both want you to obtain for your company or brand.
Depending on what the data indicates, we then make minor or major adjustments to our strategy depending on how well your site and individual web pages are ranking and performing in search engines. Our goal is to enable you to succeed. We want you to rank because we can use it in our portfolio (with your permission, that is.)