PPC Management In Buffalo NY

Presto Website Design offers the best PPC management service in Buffalo NY. We will help you run an effective paid advertising campaign using Google ads, Facebook ads, YouTube ads, etc. We have almost a decade of experience when it comes to paid advertising campaigns. While Google is a fantastic company with a fantastic search engine, we will help you avoid Google’s “gotchas” that they have integrated into their platform.

Paid advertising can be expensive for your business, and you never want to go in blind. If you don’t know what you are doing you can drain your budget very quickly without even getting a single lead. We have seen this time and time again unfortunately. You need to have the expertise to run your campaigns successfully, or hire a team of people that can. That’s where we come in. 

We help our clients lower their cost per click (CPC) with their paid advertising campaigns. We also tweak their landing pages and websites to ensure a higher conversion rate through the use of premium media and copywriting. 

A lot of people don’t know that there is a conflict of interest between you (the advertiser/business purchasing paid placements on Google’s search engine) and Google (the publisher of these ads.) Google optimizes your ads by default to get the highest number of clicks, whereas you want the highest number of conversions, or sales. This creates tension and Google’s AI by default sends spammy or less targeted clicks to your link to charge you more. That’s how Google makes their money by the way.

This is how we see countless people fail with PPC. They trust Google, and call Google and let their employees “optimize” their ads. They then get charged through the roof for clicks on the search engine and end up losing money with Google ads. Google tells you to turn on AI and let them optimize your campaign. They even have tools such as a “budget estimater” in the Google Ads dashboard that claims more money spent equals more clicks and impressions.This is not true – it’s actually in many cases been the opposite! You need to use manual CPC and avoid Google optimizing your campaigns! So many people don’t know this and fall victim to the conflict of interest between Google and the person paying for ads to show up.

This is why it is crucial to hire an expert when it comes to your Google ads campaign. We can also save you a ton of money in the long run and lower your CPC (cost per click) over time to get you more money for less investment. 

Our PPC Management Process

This is the process we go through with our clients to manage their PPC (pay per click) marketing campaigns. We try to be very social throughout the process and maintain excellent communication with our clients.

1. Initial Meeting & Planning

We sit down and meet with you and discuss your goals, budget, and strategy with Google Ads. We also look at your Google Ads campaign at this stage to see how it is performing, what can be improved, tweaked, etc. We then sign you on as a client if we think we can be a good fit and help you with your campaign.

2. Campaign Tweaking & Adjustment

At this part of the process we will sit down and our team will carefully begin to adjust and tweak your Google Ads strategy. We will also call you and update you on what changes we are making. We will optimize everything including your ad copy and implement A/B testing as well to make sure your campaign will work. We also make sure Google Analytics is set up and working properly on your website and link Google Analytics to Google Ads as well. We can also set up media on your website to help your on-page conversion rate.

3. Data Collection & Campaign Improvement

Once the campaign runs with the changes, we will begin to be able to collect important data that will help us improve the campaign even further.

We will find the “hidden lowest cost” possible to select for the keywords you have chosen, while still enabling your ad to run through Google’s platform. We will then tweak various components of your campaign to improve your CTR (click through rate), conversion rate, and on-page user experience signals. We will also ensure you are utilizing social media to get the most out of your PPC campaign. (Nobody knows about this!) 

We will also make sure to utilize ad extensions such as placing your phone number on the advertisement to make it easier for customers to contact you as soon as they see your advertisement. We also help our clients use additional text callouts on their ad to attract the attention of potential customers. 

We do work with Google’s Display Network as well to utilize graphical ads with your logo and branding on them. We do prefer Search Network as it has a higher conversion rate in our experience, although imagery and customers seeing your logo can help with building brand awareness.

4. Reporting & Results Discussion

We will send you a monthly report showcasing the changes we have made, how it has affected your campaign, and the number of clicks, impressions, conversions, etc. you have received. We will also send you data from Google Analytics showcasing user behavior on page and suggest further improvements we can make to allow your campaign to flow even more smoothly.

During this part of the process we can discuss enabling remarketing, which is utilizing ads to follow people around over the web that have already seen your advertisements. This can be a great way to recover some of the users that have “slipped through the cracks” and who have seen your ads already. (If you already paid for impressions, why not turn those impressions into conversions through remarketing…?)

Commonly Asked Questions

These are some of the questions we get asked most often by clients.

1. How much should I budget for my Google Ads campaign? It depends on your niche or industry, as well as how many competitors here in Buffalo NY you have trying to compete with you. While we can’t give a very specific number, I generally recommend clients to have at least $500 to spend every month for Google Ads.

2. How will I know I am saving money by using your services? At the end of every month we send a report showcasing the changes we have made to your campaign, along with your cost per click (CPC), click through rate (CTR), and conversion rate over time. There should be a positive correlation between the time we started managing your campaign up until the present time.

3. How much money should I spend per click? This depends on your industry and how much competition you have. While we can’t give a specific number, we can estimate one for you after doing some local research and analysis when we sit down to have our first meeting to discuss managing your PPC campaign.

4. How much do you charge a month for PPC management? We charge around $250 a month for PPC management. Our time is worth money as experts in PPC management, and the money we can help you to save will be well worth the small investment in us every month. We can truly help you optimize your campaign to get more purchases for less cash investment.

Ready To Get Started?

Contact us today to see what we can do for your paid advertising campaign. We also offer digital marketing services, SEO (Search Engine Optimization), social media management, website design and development, and more.