Right Service Is Right For You?
It depends on what your business goals are and what type of customers you are looking to target. Every business is different. Below we list which option is right for which scenario or situation.
For most local businesses, SEO is the best service for them. If you are trying to get local customers to find you in a typical industry like restaurants or service based companies, this is the best way to go. Showing up in Google is key to success in 2020. Be aware that most of your clients are searching for your business through Google. You are missing out on a lot of potential traffic by not showing up in Google. Be aware that SEO is a long-term approach. Sometimes SEO can take 3-6 months, sometimes even longer. The great thing about SEO though is that once you are ranked, you continue to get clients for free.
This is great for almost all types of businesses. While SEO should be your primary focus, it is important to develop a relationship with your existing customers online. Social media is also great for developing trust with potential customers. Most people will research a company before choosing them as a service provider or purchasing their products. You want to at least have an established following to showcase to your customers you are legitimate.
SEO versus social media
Most people go to search engines to find service providers. For example, if you wanted pizza you might pop open your phone and type in “pizza place near me” on Google. You aren’t going to Facebook or other social media sites to find a pizza restaurant to eat at.
Paid advertising is more expensive than SEO long-term, however if you need to get customers ASAP this is the way to go. If you run an e-commerce business this is also most likely the way to go for you. With paids ads you can be up and running at the top of Google search is as little as a few hours! Be aware that people that use an adblocker may not see your business show up in Google search results. Also some people purposefully are taught not to click to ads as well.
Advertising Strategy Development
Are you not doing any kind of advertising at all for your business? Or maybe you are trying to launch a brand new business or startup and haven’t even obtained your first customer yet. Either way developing a strategy is crucial to crushing it and dominating in your perspective market or industry. This is a great option if you would like some insight and consulting before you decide which option is the right fit for you or your business.
Content Marketing/Email Marketing
Email marketing is something every business should at least be considering. Building up a list is proven to be one of the best long term strategies to maximizing your dollar per lead or customer. We’ll add your logo and branding to all of your email marketing. This is a great way to announce new products or services to your customers. We can create a newsletter or mail out content to your audience on a regular basis to keep them engaged with you and your company.
Ready to get started?
Contact us today to get started with digital marketing your business in Buffalo online! We will be honest with you and tell you what the best option is for you. Note that we do not take on everyone nor are we the cheapest. But we’re by far one of the best agencies in Buffalo. Call us for a free consultation.